July 27, 2024

Minority-Owned Company Craize Expands to Global Consumers with Technology as Silicon Valley Backs Crossover

Retrieved

“As Venezuelans and entrepreneurs we see a great opportunity to develop authentic Latin flavors with innovation, thinking of today’s global consumers,” said Craize Founder and CEO, Leonardo Cotter. “We are used to seeing ethnic packaged goods created for specific niche markets, with very few exceptions. We want to disrupt the mainstream market with authentic flavors, healthy ingredients and clear branding.” Full Text -> FoodIndustriExecutive

Translation/ Traducción