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As part of its inaugural “The Heart of Rum” campaign, iconic Venezuelan rum maker Diplomático has announced a year-long partnership with Celebrity Chef, and TV personality, Michael Symon. Symon, most famous for his appearances on Food Network and ABC, has been a fan of Diplomático Rum for years and is inspired by the many synergies between his craft and the brand’s history. Highlighting the “heart” and know-how that goes into each bottle of Diplomático, the collaboration brings the brand’s values of craftsmanship, family, and authenticity to life alongside Symon’s story and the passions that drive his love for cooking. Full Text -> Cision
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